CAKE Director &App Design
- Design Team Management
- Product & Process Design
- Quantitative Research
As the Director of Design & User Experience at CAKE, my main focus was growing and assisting the Design team. Through my tenure I influenced change in the product management process to include user research and analytics in product decisions. Alongside a team of up to 4 product designers and 2 user researchers, we fulfilled the brand promise of making a restaurant operator’s job easier through clean utilitarian design.
In addition to managing and staffing, I was also responsible for designing and redesigning products.
Guest Manager is an iPad app that allows a restaurant host to manage their waitlist, including the ability to text a customer when a table is ready or communicate a curbside pickup. Alongside a talented product manager and a user researcher, we relaunched the product with a smoother experience and fresh interface.
The icing on this CAKE was a redesign of the flows & screens.
High-level Information ArchitectureOrdered by Frequency of Use
Early in my tenure I noticed that a typical CAKE customer needed to log in to several different CAKE based sites to set up and manage their restaurant tools. This was an obvious challenge for our customers, and a growing challenge to manage multiple admin products. I took the initiative to pitch a single site to administer our tools.
This was a huge information architecture challenge with many stakeholders. I established an organizational strategy of separating sections by the different operations of a restaurant, proritized by frequency of use.
Nearly every product designer and user researcher played a hand at building the Universal Admin CMS.